A smile in the mind – Witty thinking in Graphic Design, is a great read that I definitely recommend, especially as I now understand that wittiness in graphics will have the same underlying technique even if the medium changes. This means that there is a ‘familiar’ and a ‘play’ whereby the audience recognise apart of the design but at the same time are surprised and or amused. If you get the balance of the two right then it will be successful and will gain the attention of the audience which is exactly what a designer wants to do as well as leave a lasting impression. Here I will show you a few examples I have found showcasing wit in design.
To do this I will deconstruct the witty design work by answering these questions:
- A. Meaning, Message, What type of humour
- B. Target Audience
- C. Platform & Media
- D. Source (Harvard Reference)